Meet Gemma
Hi, I'm Gemma
And I took the leap too!
Starting a business takes courage, capital and more admin than anyone warns you about. I know, because I’ve lived it. I left a Financial Controller role in the corporate world, set up Go Figure in Dubai, figured out the licensing, picked the right accounting software, and learned the hard way what eats your time and what doesn’t.
That experience is now yours.
Through Go Figure, I work with start-ups and SMEs across the UAE to take the fear out of finance without adding to your costs. I want you to understand your numbers at a glance, plan with confidence, and feel genuinely excited when your monthly accounts land in your inbox. (Yes, that’s a real thing. My clients will confirm.)
20 Years Of Experience In Accounting Services
I’m a Qualified Chartered Accountant, a wife, a mum, a business owner,
a slightly-too-committed runner, and a firm believer that travel resets everything. I understand high-stakes, I understand busy, and I
understand what it means to build something from nothing.
In eight years, Go Figure has grown from a one-woman operation with 5 clients to a team of 9 supporting over 100 businesses from early-stage start-ups with revenue under AED 400k to established corporates turning over AED 70 million and beyond. That growth happened because we treat every client like they’re the only one.
If I could bottle one thing? That moment a client goes from dreading their financials to being excited by them. That’s the shift I’m here to create, for you.